How To Improve Your Content Marketing Strategy

At some point, we've all scoured the web for information having ended up with dozens of listings for a single key phrase. While a few of these are genuinely out there for information, the major chunk have an ulterior motive - marketing.
Web content peppered with links is nothing but a content marketing campaign. It is used by a large number of business owners to get word out about their business, providing some useful info to prospective customers simultaneously. However, managing a content marketing campaign is not as easy as write, publish and link. It involves some serious groundwork and we've discussed 6 tips to optimize it.
1. Set a goal -
What's the objective? The obvious answer is generating leads and sales. How are you going to achieve it? That's the real question.
The idea of using content marketing is to boost sales through creating awareness, engaging readers, improving loyalty and building relationships. Hence, aggressive promotions throughout will not help. Rather than a general goal, break up your content marketing strategy into smaller, specific and realistic goals.
2. Track and measure -
With your content marketing strategy up and running for a while, you need to track performance. Thus, the first thing to do is implement trackable strategies. Track the right metrics depending on your objectives. Some of the metrics you can measure include:
· The page views and documents accumulated
· The number of social media shares
· The social networks that bring the most traffic
· The number of consumers you have managed to convert into leads and actual sales
You can always change or delete content that is not aligned with your content marketing objectives.
3. Consumer-centric -
Target an audience. The marketing strategies you adopt should focus on the needs and requirements of your audience; otherwise they will fall flat. Use high-ranking keywords in your content, but add a human touch to it.
Speak to them as though you understand them. Provide information that they can use. Share your expertise in your content; you should sound like a voice of authority if you want to build credibility among your readers. Also, identify the factors that trigger purchase. Use and test the data from analytics to craft content. Test the content to see how it performs.
Do a bit of research on forums, social media sites and through personal interactions to see exactly what your targeted customers want.
4. Develop a road map -
Create a plan. This includes the type of content you will create, potential topics, the length of content you think appropriate, the frequency of content publication, how you will include your call-to-action and, the social media channels you will use. Flesh it out and document it. It will help you better understand the loopholes and where you need to improve.
5. Set yourself apart -
Every second business uses a content marketing strategy. If you want yours to really work, you need to do something different.
6. Don't forget Google -
Google keeps updating its algorithms; if you aren't on the same page with it, your content marketing campaign will fail. Your content won't rank high on search engines.
So, if there's anything you've been doing wrong or not doing, use these tips to improve your content marketing strategy.
For more tips on how to improve your content marketing strategy, click this link. You will learn everything from how to write articles that read like customer magnets to posting and publishing in the right to places, not to forget the pitfalls to avoid.

Know Your Seven Spiritual Chakras

The human body has an indiscernible replica which is considered as your spiritual body. This replica or clone of your body consists of a minute network of energy that is positioned almost two centimeters to five centimeters around your body. This spiritual body is linked to your physical body with seven major energy points known as "chakras".
The imperceptible Chakras are related to specific parts of your body and each one of them has its own specific qualities. Moreover, they perform different tasks and have their own unique color as well. The main function of chakras is to facilitate the flow of energy from your imperceptible body to your physical body. This energy is known as 'kundalini energy' or 'prana' which is essential for the proper functioning of various organs of your body. If this energy gets blocked or stops flowing owing to any painful memory of the past or any stress or trauma, soon your body starts malfunctioning, thus causing various mental and physical ailments. The chakras are responsible for keeping us energized and happy.
Technological advancement has no doubt, made our lives simpler and easier, but at the same time, it has been adding too much stress and anxiety to our lives. Therefore, in order to live a happy and healthy life, it is essential for you to take care of your chakras so as to ensure they are functioning properly. Here are the seven fundamental chakras that you should be aware of-
• Red Chakra or Root Chakra positioned at the base of your spine.
• Orange Chakra or Sacral Chakra situated on your navel.
• Yellow Chakra or Solar Plexus Chakra located at the start of your breastbone
• Green Chakra or Heart Chakra positioned in your heart.
• Blue chakra or Throat Chakra present in your throat.
• Indigo Chakra or Third Eye Chakra situated between your two eyes.
• Violet Chakra or Crown Chakra positioned on the top of your head.
There are several things that you can do to clear your Chakras-
1. Get plenty of sleep.
2. Relax you body at regular intervals.
3. Try physical exercise.
4. Practice Yoga Asanas and deep breathing exercises.
5. Drink plenty of water regularly.
6. Indulge in healthy recreational activities.
7. Enjoy some time in solitude.
8. Learn to forgive.
9. Learn to accept rejected feelings instead of suppressing them.
10. Last but not least, always think positive, as negative thoughts are responsible for weakening the energy of your Root Chakra.
Besides this, aromatherapy, reiki healing techniques, listening to soothing music and wearing apparels of vibrant colors also play a significant role in stimulating your chakras.
These activities play a significant role in rejuvenating your chakras and keeping them healthy. When you take measures to awaken your chakras, your mind and body undergo significant transformation. Consequently, this revitalizes your body thus, bringing happiness and contentment to your busy life.

Using Gold As Stock Market Insurance

minority of the population understands that gold is a monetary asset that should be held as wealth insurance. A larger percentage of the population is confused about gold because of mainstream sources of information many people consider gold a risky investment when in fact gold bullion is not an investment of all a rather money itself just like any Fiat currency held in a vault, gold does not pay interest or dividends.
It is important to understand the role of gold as money in relation to Fiat currency. Governments and banks work hard to ensure that people remain confident in their debt backed paper currencies, and the economy in general. Financing is Wall Street's lifeblood, so it will always seek green shoots of recovery around the corner just as it did in 1929, 2000, and 2008. Consumer spending and bank lending is what keeps the Fiat shell game going and people do not borrow or spend when they feel uncertain about their financial future.
There are three essential characteristics of money: it must be a store of value; it must be accepted as a medium of exchange; and it must be a unit of account, meaning that it must be divisible in each unit must be equivalent. Fiat currency has failed as a store of value and it has no intrinsic worth. How much does it cost to type and zeros on the computer screen or on a piece of paper?
Certainly less than it does today a drill a mile into the earth and extract and refine 2 grams of gold from a ton of rock. The U.S. Federal Reserve was created in 1913. From its creation through to this day, the U.S. dollar has lost approximately 98% of its purchasing power. On the other hand, Gold has retained its purchasing power rising from around $21 an ounce in 1913 to $1,300 today. Through the ages, whether in Roman times, in 1913 or today, 1 ounce of gold has at least provided a man with a pair of shoes, a custom suit, and a briefcase, or the equivalent.
Gold as Stock Portfolio Insurance
Gold is the closest most negatively correlated asset to traditional financial assets such as stocks and bonds. Physical gold bullion should be a significant part of the strategic long-term allocation within a diversified portfolio. Wall Street pundits and the uneducated media regularly dismiss Gold, and other commodities as speculation, not to be owned for most investors. Do they know - or have taken any time - to research Gold's role in a portfolio; to dig into the numbers and important relationships?
We have looked at the Gold statistics over the past 40+ years, using publicly and historical information, and determined from the data that while Gold does not move in lock-step always to offset losses in stocks, it does show a very reliable pattern to mitigate losses in bad bear stock markets, and during times of high inflation. Your amount of assets in Gold should be your decision, based on your individual needs with your money; income needs, withdrawal rates, capital gains, liquidity, etc.
The Case for Gold Ownership 1972 - 2015
Note Golds surge after President Nixon took the U.S.A. off the Gold Standard in 1971, during which Gold's price was fixed at $35 an ounce. Stocks were entering a bear market, losing 40% during 1973 and 1974, while Gold skyrocketed almost 4 times in price, rising from $40 to $160.
Then a few years later, in 1978, we were hit with an Oil Embargo (remember gas rationing?), which started 4 years of high prices (inflation), which hurt the U.S. Dollar's purchasing power. From 1978 through 1981, inflation ramped up a combined 50%. Gold prices rose +135%.
Fast forward to the next major bear market, known as the DOT COM bust. This referred to the period at the turn of the century, 2000, where the Internet funding craze ramped up to unprecedented levels. Public offerings of Initial Public Offering shares in the technology sector met with wide-open pocketbooks with individual investors and institutions alike clamoring for ginormous profits. In the five years ending in 1999, when the DOT COM craze finally ended, stocks gained 228%, while Gold also rose 55%. Then when stocks fell about 40% in 2000-2002, Gold participated also and rose 18%.
Gold then began a 10 year rally, with no losing years starting in 2003, rising from $350 to $1,650 an ounce into late 2012. So far, investors, doesn't it looks like Gold is helping a portfolio including stocks, especially when the stock market is falling in bear markets?
The last period to measure is the 2007-2008 era real estate-led bear market in housing prices and financial assets, causing the stock market to lose half its value in a short 17 months. This should be in most of our minds, if you were an investor or saver 8 years ago.
Gold had its best year in 2007 (up 30%) since the late 70's, as it rose perhaps in anticipation of / and on the fears of the banking and lending fiasco that led up to the falling stock market.
During 2007-2009, stocks lost 15% in those calendar 3 years, while Gold gained $450 an ounce, or +70 percent.
Granted, the long term record also shows Gold's poor showing the past three years; being down sharply. Is this cause for concern? We feel the roughly 40% decline in Gold prices since 2013 are due to super low interest rates competing with the no-dividend paying precious yellow, and a decent stock market. Owning Gold through 2015 was a drag on your returns in a diversified portfolio. Stocks gained about 45% the past three years. That's a healthy clip.
The Bottom Line on Gold
So the take-away here is that Gold is reliable for mitigating losses when stocks are down sharply, and when Gold really tanks, stocks usually have a a great year (1975, '83, '91, '97, '13) or at least stocks provide a nice offset to Gold's lesser declines, in years 1976, '88, '89, '96, '98, '14, '15.
Could the economic uncertainty (Brexit vote) and renewed price gains in Gold this year, up $275 an ounce, or +26%, be a precursor to an even worse stock market ahead in the second half? We're not sure, but we are not selling our allocation to Gold for ourselves or our client accounts. Any geopolitical risks should only add to the demand for histories most popular and prescient precious metal, GOLD.
Is your financial advisor aware of the positive effects that alternative investments, gold, silver can have on your investment portfolio? For a complimentary review of your specific situation and goals, please contact us: Stetson Wealth Management, Fort Lauderdale Florida (954) 719 1151

Apple iPhone SE - The Latest Flagship Model of iPhones To Date

Apple releases its newest flagship model, the iPhone SE. It was launched in March 2016. Although the design is nearly similar to that of the iPhone 5S, the internals are also identical to that of the 6s but already upgraded. However, it uses the same advanced chip used in iPhone 6s which is the powerful Apple A9 chipset (a 64-bit architecture, embedded M9 motion processor).
The iPhone SE model features a 12-megapixel iSight camera and highlights a 4K video recording 3840 x 2160 @ 30 fps. The selfie cam or the FaceTime camera as what they call it, showcased a 1.2 megapixel resolution with 720p HD video recording.
I think the main reason why Apple released the 4" Retina display iPhone SE instead of the much better iPhone 7 is because of the remarkable number of sales on the smaller iPhones in 2015 compared to the bigger screen iPhones. Not only that, the iPhone SE is much affordable and cheaper than the iPhone 6 series. As we all know, people who is looking for a cheaper phones is considerably numerous compared to those who can afford.
Another reason for creating the latest model with only 4 inches screen size is for those people who have a preference of smaller screens rather than the larger screen phones. Because not everyone is fascinated by the phone's bigger screen sizes. If this model performs what it promised, then there's no reason why it won't take the Philippines by storm in terms of selling and to other countries as well.
The phone's total memory (RAM) capacity 2GB is same with iPhone 6s and 6s Plus. One major factor for this phone is that it performs far better in areas which has a lower signal compared to it's previous models. The internal storage is very much the same with its predecessors (16GB/64GB/128GB) with no card slot (which means fixed and cannot be expanded).
According to some reviews, the battery which is 1624 mAh is better by 20 percent than iPhone 6s during their battery loop test (12-hour video playback). This phone also features a Touch ID which makes your unlocking, risk-free and uncomplicated. Its network and connectivity has speeds that is even faster as compared to the iPhone 5s and more LTE bands which makes this phone considerably better for worldwide roaming. For comprehensive and detailed review, please check at Techradar.
The iPhone SE comes with a variety of colors: Silver, Gold, Space Gray and Rose Gold. The local price sports at P20K+ for 16GB and 64GB. Please see data below for detailed specifications.
iPhone SE Specifications:
Screen Size: 4" Retina Display
Camera Resolution: 12 mp f/2.2 primary cam (rear), 1.2 mp f/2.4 selfie cam (front)
Processor: 1.84 GHz Dual-core processor
Memory (RAM): 2GB
Internal Storage: 16GB/64GB/128GB
Battery: 1624 mAh
Operating System (OS): iOS 9.3.2
Dimension: 123.8 mm height x 58.6 mm width x 7.6 mm thickness (4.87 x 2.31 x 0.30 in), 133 g (3.99 oz)
Sensors: Ambient light, Accelerometer, Gyroscope, Proximity
Network & Connectivity: Wi-fi,Bluetooth, GPS, 4G
Sim: Accepts Nano SIM (Single SIM)
Date Launched: March 2016
If you're planning to buy an Apple iPhone SE in the Philippines or anywhere in Asia, please visit the iPhone SE article source page to see where you can buy one.
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Croatia , Your Wise And Safe Holiday Destination

These days we are witnessing events that can only cause anxiety and uncertainty when thinking about holidays. Security factor when planning holidays, has become a number one matter.
In these unstable times when planning your holidays it isn't enough to consider only the well-known factors such as airfare, hotel and accommodations. None of them are important when your head is in question.
If you are traveling with your children, the issue of security is inevitable in the first place. No comfort, no beautiful beach and good food restaurants can be so important, in the atmosphere of instability and threats.
While writing this article, surrounded by pine trees and beautiful sea, somewhere on one of the islands in Croatia, I ask myself, is there a place where you are hundred percent safe and sound.
The answer on this question, in these times of globally oriented world, no place is completely safe. Today, the situation in Europe, has become unstable, starting with France (Nice or Paris), Turkey which is going through a difficult political situation or Egypt, once a favorite tourist destination, just to mention some of the most critical points.
In full season of holidays planning, the number of summer destinations in Europe becomes more and more limited between Spain, Italy or a good old Greece. But many holidays planners have become aware of another country, just in the middle of Mediterranean region, that becomes an oasis of peace, serenity and a place of unforgettable holidays.
It's Croatia, my home country. Croatia prides itself on providing a welcoming environment, where tourists far and wide can visit and explore with no fear for their safety and security.
Here are my personal reasons why you should visit my home country!
It's still the Mediterranean as it used to be
A long splendid coast with 1185 islands
The best cruising and sailing destination
Unspoiled nature with 8 national parks
The cities of an exciting mixture of cultures.
Simple, friendly and open-minded people.
A typical genuine Mediterranean cuisine.
A reasonably priced and comfortable accommodation.
Typically pleasant Mediterranean climate.
Quiet and safe destination.
Whether you're traveling with children or adults, there's a beach for you to enjoy. If you're anxious for solitude, rest assured any of the islands or mainland locations can provide that for you.
Experience the wonders of this beautiful small country. Feast like the locals. Immerse yourself in this magical land. Plan your trip to paradise today! You and your loved ones won't regret it! Find out why Croatia is a wise holiday destination.

Choose The Right Muscle Building Foods To Complement Your Workouts

You'll have to spend hours in the gym to build muscles, and you have to eat the right muscle building foods, too. Your muscle mass is growing, that's why you need more calories and nourishment. You need to feed yourself well, too to sustain your changing levels of activity. If you're planning to make muscle building a lifestyle, consult a health professional, dietitian or fitness trainer first to avoid complications. Now, what muscle building foods should you eat to build lean muscles?
Add more protein to your diet. What's the rule of thumb for eating protein for muscle building? Calculate by starting with your body weight. Eat 1 to 1.5 in grams of protein basing on your body weight in pounds. So if you weigh 150 pounds, you'll need to eat 150- 225 grams of protein every day. If you're a full time bodybuilder, you can eat 2- 3 times of your body weight of protein in grams. That would be overkill for most people. What about if you're overweight? Use your ideal body weight to calculate your protein intake. What are ideal muscle building protein foods?
Red meat (lamb, pork, beef, bison, venison, etc.)
Fish (trout, salmon, bass, swordfish, mackerel, etc.)
Poultry breast (turkey, chicken, duck, etc.)
Eggs, particularly egg whites because the yolk is high in cholesterol. But you can take one or two egg yolks a day.
Dairy (cheese, milk, yogurt, cottage cheese, etc.)
Learn how complete protein is different from incomplete protein. You need to eat more complete proteins if you want to build muscles. Complete proteins are found in fish, meat, eggs, milk, cheese and other animal products. Basically, you'll know that it is a source of complete protein if it is a product of something that bleeds or breathes. You can still be a vegetarian muscle builder anyhow because there are non-animal sources of complete proteins as well. Some vegetarian complete proteins are:
Legumes or beans with rice
Quinoa
Soy
Chia
Hempseed
Buckwheat
Eat foods that score high in Protein Digestibility Corrected Amino Acid. How the body digests different proteins according to the solubility of the amino acids found in the protein is measured by the PDCAAS. It refers to the grading of the protein with 1 as the highest score, while the lowest score is 0. Here is a list of PDCAAS of common proteins:
0.4 for whole wheat
0.5 for cereals and derivatives
0.7 for vegetables, chickpeas, black beans, fruits and other legumes
0.9 for beef and soybeans
1.00 for casein, whey, egg white and soy protein
Include carbohydrate-rich foods in your diet for energy. Your body needs to tap into the energy stores in your muscles when you're working out, and you need carbohydrates to do this. Otherwise, your muscles will break because you don't have enough energy reserve. If you're serious in muscle building, your diet should contain 40% to 60% of carbohydrates which is equal to 1500 calories every day. Choose carbs that have low glycemic index, such as:
Sweet potato
Quinoa
Brown Basmati Rice
Rolled oats
Wholemeal spaghetti
Wholemeal rye bread
These are some tips about what to eat for your muscle building diet. With the right muscle building foods and routine, you can build lean muscles and look buff, fit and healthy for your active lifestyle.
Learn scientifically proven and up-to-date exercise and diet methods. Download The Truth About Six Pack Abs to guide you in achieving a sexy body. Workout using the best exercises and eat the right nutrition where weight loss is an enjoyable experience!

Rights Reserved Worldwide

Have you ever seen a violent newborn baby? I haven't. No one seems to be born violent. So how does someone become violent? Psychologists and sociologists have conducted quite a few studies over the years to try predicting violence.
To the best of my knowledge no way of predicting it has ever been perfected to the point of knowing whether any given individual is about to become violent. Once a person displays such behavior, it is clear then that he or she is capable of aggression and likely to take this course in the future.
The question remains: where does such behavior come from come from? Let's look at some contributors. One is the path your life takes. The way you live and how you think about life can incline you toward acting violently, peacefully or somewhere in between. These patterns are often shaped by how your parents lived and what you made of their lives. Dramatic events in your life can also steer you toward a peaceful life pattern or a not so peaceful one. Someone you know and respect could have helped divert a major disaster. Or someone you know and respect could become so frustrated with his or her life that explosive results follow.
Violence as we view it here is brought about by an individual or group of individuals. A person may be influenced by what happens in his or her culture or peer group. It may also be a group effort in which more than one person is responsible for what happens. You can be seen as violent by associating with individuals who show such a pattern whether or not you actually participate in the group's actions. This is known as guilt by association.
What makes a person violent? Researchers have long debated about whether a tendency toward such behavior can be inherited. This debate continues and has yet to be settled despite years of research.
Aggression is generally viewed as quite similar if not identical. Men tend to engage in more physical forms of aggression while women tend more toward verbal aggression although neither form of aggression is unique to one or the other gender.
Life circumstances appear to play a significant role in all our behavior whether positive or negative. How you are treated in your family, how stable your family is, the safety of your neighborhood, whether you have adequate housing and food, how others react to your racial or ethnic background and how you learn to react to threats can all contribute to how you act. Feeling in physical danger, how you think about yourself, others, your life situation and your prospects for life and what resources you see yourself as possessing also make a contribution.
You may never have acted in such a manner. However you might have considered it at least in passing. Take some time to think about how you got to feel that way and what you did to head it off. Maybe this will help you begin to understand violence in the world.
Life Lab Lessons
What has happened in your life to lean you toward violence?
What have you experienced which let you toward a peaceful life?
What has helped you to control aggressive tendencies?
What have you done to provoke others anger?
What have you done to keep the peace between you and others?
Joseph G. Langen is the author of seven books, Commonsense Wisdom for Everyday Life, Young Man of the Cloth, Navigating Life, The Pastor's Inferno, Release Your Stress and Reclaim Your Life, Make the Best of Your Teen Years